For the toy brand, Nerf, Endless branding made “shop in shops”. The attached pictures show the shop in “Toys XL The Wall” at Utrecht. This shop in shop has a large LCD screen, a clothing rack, a gondola rack and a real shooting target that provides the necessary interaction with the customers. Different guns can be tried at this shooting target. Outstanding is that the guns that are available to shoot with, are also the ones that are sold a lot. Trying is buying…!